ZEMBA Adds DSV, Google, Microsoft to Alliance | Mariner News
The Zero Emission Maritime Buyers Alliance (ZEMBA) has significantly broadened its influence, welcoming logistics giant DSV, alongside tech leaders Google and Microsoft, as new members. This expansion brings ZEMBA’s total membership to over 50 companies, further consolidating its collective purchasing power dedicated to accelerating shipping decarbonisation.
The addition of these high-profile companies amplifies the demand signal for cleaner maritime transport across diverse industries. Notably, DSV’s involvement points to an expanding focus on orchestrating zero-emission solutions throughout complex global supply chains, extending beyond just direct cargo owners.
For carriers and clean fuel producers, the enlarged alliance represents a strengthened and unified commitment to scalable and economically viable clean energy solutions. The recognition by these new members of both the challenges and opportunities in shipping decarbonisation underscores the growing imperative for green maritime investments.
ZEMBA leverages its members’ combined buying power to encourage the development and deployment of cleaner technologies and fuels. The alliance previously demonstrated this mechanism in December 2025, when it selected Hapag-Lloyd and North Sea Container Line as winners in its second e-fuel freight tender.
